The ingredient for effective writing

Zeeshan Wasim

The people, who are interested in writing, whether it is fictional or professional, always look for secrets that can help them become good writers. There are some people who consider good writing to be an art that comes naturally to some. Whereas others consider it to be work that can be learned and perfected with practice. The truth is that it is somehow a mixture of both. Some are naturally good writers, whereas others practice and learn the ways to write well and eventually become good at writing.

Being a professional content writer, people sometimes ask me about the key ingredient that leads to effective and quality writing. In order to answer this question, I had to analyze all the famous writers of the past and current time. And after doing extensive research, I found out the secret ingredient for effective and quality writing. The ingredient that is present in the work of all successful writers is: considering the readers/audience that you are writing for.

Many writers commit the mistake of writing for themselves. They write according to what they think is good and they do not even consider the audience or readers who are going to read their work. It leads to ineffective writing because it is not necessary that the readers will like the way of writing that the writer thinks is good.

When writers consider the audience/readers that they are writing for, they can choose their tone, choice of words and way of writing accordingly. I have seen people write in the same style for different audiences and it results in ineffective writing that people do not find engaging. Quality writing comes from analyzing who you are writing for and what they expect from your work. It can be understood according to the rules of business world. What the people demand, you have to supply accordingly. If your content does not meet the demands of the readers, it will not result in any profit for the writer.

When a writer does not think of the readers before writing the content, he/she will write brilliantly, but it will not match with what the readers are expecting to read. So, if you know your readers well, you will be able to write the content that will connect with them on a deeper level so that they will actually want to read your work.

Similarly, writing effectively is not a complex or arduous thing. All it requires is the writers to act smartly and make sure that they write each and every word while considering the readers, because, after all the readers are the ones for whom each writer tries to churn out brilliant content or stuff every day.

Therefore, the secret ingredient that will allow you to become a successful and outstanding writer and whose work people love to read, is just to focus on those for whom you are producing the content. This ingredient will make you an effective writer that is truly able to make link with the readers.

The writer is a freelance columnist and student of BBA at the Institute of Management Sciences (IMSciences), Peshawar. He can be contacted at:

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